Equal Edge Entertainment is a cutting-edge development and production company co-founded by two visionaries at the top of their fields. World-renowned motorcycle rider, record-setter, and Hollywood stunt double Robbie Maddison brings unparalleled adrenaline and adventure to each project, while Joan Lynch, a multi-award-winning television executive contributes her unmatched expertise in production and storytelling. Together, their synergy redefines entertainment, seamlessly merging high-octane stunts with gripping narratives that keep audiences on the edge of their seats.
The partnership was born when Joan, then head of development at ESPN, tapped RobbIe to star in the network's record-smashing "New Year's Eve: No Limits" franchise.
Since then, they've orchestrated some of the most iconic stunts of the last two decades, showcasing them on the grandest stages of sports and entertainment.
Equal Edge Entertainment's docuseries and live events reveal the science, strategy, and untold stories behind sports history's most unforgettable moments. By offering a fresh perspective, they invite fans to connect with the emotion and brilliance that drive the world of sports, beyond just the spectacle. Represented by Ryan McNeily of William Morris Endeavor, Equal Edge Entertainment is gearing up to launch the largest stunt in history, reaching a global audience of hundreds of millions in 2025.
With the industry's top talent in sports production committed to bringing this groundbreaking series and event to life, Equal Edge Entertainment is only getting started.
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